Cambridge IGCSE · Business Studies (0450)

Marketing, competition and the customer: Practice Questions

5 multiple-choice questions marked as you go, and 5 written questions with worked solutions. All on Marketing, competition and the customer.

10 questions24 marksFree, no account

Question 1

1 mark

Which of the following is a key purpose of marketing from the perspective of an enterprise?

Question 2

1 mark

Which of the following best describes how marketing benefits the customer?

Question 3

1 mark

How does establishing brand loyalty primarily help an enterprise defend its position in a highly competitive market?

Question 4

1 mark

What type of market research involves collecting original data first-hand for a specific purpose?

Question 5

1 mark

A local entrepreneur is opening a small hair salon in a specific neighborhood. Which marketing communication method is likely to be the most cost-effective for reaching the target market?

Question 6

2 marks

Identify one reason why establishing brand loyalty is important for a new enterprise.

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Question 7

3 marks

Describe how a mystery shopper feedback questionnaire can be used by an enterprise to measure customer satisfaction.

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Question 8

5 marks

Explain why an enterprise might choose sponsorship as a marketing communication method specifically to improve its brand image rather than just to increase short-term sales.

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Question 9

4 marks

Marketing is often viewed from the perspective of the customer.
(a) Identify two reasons why marketing is important for customers.
(b) State how an increase in consumer awareness can benefit a new business.

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Question 10

5 marks

A local technology startup has developed a revolutionary eco-friendly smartphone battery that lasts for three days. They are deciding between using secondary research or primary research to understand their potential market.

(a) Explain two advantages of using primary research methods for this specific enterprise.
(b) The startup is considering using focus groups to measure potential customer satisfaction. Discuss the limitations of this method compared to mystery shopper feedback questionnaires.

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