Oxford AQA International AS Level · Business (9625)
5 multiple-choice questions marked as you go, and 1 written questions with worked solutions. All on Segmentation, targeting and positioning.
A high-end restaurant identifies that its core customers are frequent diners who value unique culinary experiences and are willing to pay a premium for luxury service. Which method of segmentation is the business primarily using by focusing on these specific lifestyles and interests?
A company identifies a small, well-defined market segment with specific needs that are not being met by mainstream providers. What is the most likely targeting strategy for this company?
A software company decides to target a niche market in an international territory. Which of the following is a potential difficulty of this specific positioning strategy?
A high-end jewellery retailer decides to segment its market based on the social class and occupation of its customers. Which method of segmentation is the business primarily using?
An international airline focuses on providing high-quality service and premium amenities to business travelers on long-haul routes. This choice to focus on a specific, well-defined part of the total market is known as:
Explain how psychographic segmentation differs from demographic segmentation when a business defines its target market.
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