Market research: Practice Questions

• a.Conducting focus group interviews with current electric vehicle owners.
• b.Analysing a published government report on national charging infrastructure.
• c.Observing the number of competitors' cars in a public parking lot.
• d.Distributing online surveys to potential customers through social media.

• a.

  It ensures every member of the population has an equal chance of being selected.

• b.

  It completely eliminates the risk of researcher bias during the selection process.

• c.

  It provides results that are mathematically guaranteed to be more accurate than a census.

• d.

  It is more cost-effective while still allowing the business to target specific demographic segments.

• a.It is non-random and may contain researcher bias in selection
• b.It is too expensive compared to stratified sampling
• c.It requires a complete list of the entire population to be accurate
• d.It only provides qualitative data that cannot be graphed

• a.To organize the physical layout of a factory
• b.To calculate the annual depreciation of machinery
• c.To identify customer characteristics and needs
• d.To determine the internal recruitment policy

• a.The data is always too expensive to collect
• b.The data may not be specific enough to the new product's unique features
• c.The data is only available to competitors
• d.The data is always qualitative rather than quantitative

Write your answer out first, then check it against the worked solution.

Write your answer out first, then check it against the worked solution.