Media representations of class, gender, ethnicity and age: Practice Questions

• a.

  The process of individual audience members choosing which media to consume based on their morals.

• b.

  A marketing strategy used by conglomerates to sell more physical newspapers during economic crises.

• c.

  A technical failure in digital media broadcasting that causes widespread confusion.

• d.

  An intense feeling of fear or concern in a large number of people about a group or issue perceived as a threat to social order.

• a.

  Cultural effects model

• b.

  Hypodermic syringe model

• c.

  Uses and gratification model

• d.

  Two-step flow model

• a.

  It fails to acknowledge that people only use the media for educational purposes and never for entertainment.

• b.

  It overestimates the power of the audience and ignores the way the media sets the agenda and limits the choices available to consumers.

• c.

  It focuses too much on the way the ruling class uses the media to manipulate the working class into revolution.

• d.

  It incorrectly assumes that the media is 'injected' directly into the bloodstream of the audience.

• a.The two-step flow model
• b.The uses and gratification model
• c.The cultural effects model
• d.The hypodermic syringe model

• a.As a homogeneous group with no distinct subcultural identities
• b.As passive consumers with no agency or influence
• c.As 'golden agers' who provide wisdom to the community
• d.As 'folk devils' who threaten the moral fabric of society

Write your answer out first, then check it against the worked solution.

Write your answer out first, then check it against the worked solution.

Write your answer out first, then check it against the worked solution.

Write your answer out first, then check it against the worked solution.