Cambridge International A Level · Sociology (9699)

Traditional media, new media and ownership: Practice Questions

5 multiple-choice questions marked as you go, and 4 written questions with worked solutions. All on Traditional media, new media and ownership.

9 questions19 marksFree, no account

Question 1

1 mark

What term is used to describe the process where various media forms, such as music, video, and text, are combined into a single electronic delivery system?

Question 2

1 mark

How does the postmodernist perspective typically view the relationship between media ownership and the audience?

Question 3

1 mark

The Glasgow University Media Group (GUMG) argues that media content is shaped by the social backgrounds of journalists. This approach is most closely associated with which theory?

Question 4

1 mark

Which term refers to the process where the media decides which subjects are discussed in the public sphere and which are ignored?

Question 5

1 mark

Which of the following is a characteristic argument of digital pessimism regarding the impact of new media on society?

Question 6

2 marks

In the context of the media, what is meant by the term cross-media ownership?

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Question 7

3 marks

Explain how agenda setting allows the media to influence the political process.

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Question 8

5 marks

Explain how the Neo-Marxist concept of hegemony challenges the traditional Marxist instrumentalist view regarding how the ruling class maintains control over media content.

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Question 9

4 marks

(a) Explain the difference between digital optimism and digital pessimism in relation to the impact of the new media.
(b) Using sociological evidence, describe how cross-media ownership can lead to the formation of large media conglomerates.

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