The changing appeal of destinations to different external customer types: Practice Questions

A destination provides dietary-specific menus in all its restaurants. Which external customer group is this most likely to attract?

A destination enhances its appeal by implementing sustainable provisions such as renewable energy use in all accommodation and local sourcing for catering. This strategy is most likely to improve the destination’s appeal to which customer type?

To improve its appeal to visitors with language and cultural differences, a city destination implements multi-lingual signage and training for staff in cultural etiquette. Which element of destination appeal is being directly enhanced to accommodate these needs?

A destination management organization (DMO) decides to invest heavily in MICE facilities. Which external customer type is this most likely intended to attract?

Sustainable practices and provisions are a key element of destination appeal. Which of the following is an example of a destination enhancing its appeal to environmentally conscious families through travel choice improvements?

Discuss how a city destination can enhance its appeal to visitors with specific needs by implementing sensory-friendly modifications to its major built attractions.