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Business (YBS11)
8 sections available · 20 chapters available
Free Business (YBS11) study notes for Pearson Edexcel International A Level students. Each chapter breaks down a key concept with examples and practice prompts you can turn into AI drills in the thinka app.
Marketing and people
Unit 1: Marketing and people (IAS)
Meeting customer needs
The market
Marketing mix and strategy
Managing people
Entrepreneurs and leaders
Managing business activities
Unit 2: Managing business activities (IAS)
Planning a business and raising finance
Financial planning
Managing finance
Resource management
External influences
Business decisions and strategy
Global business
Unit 3: Business decisions and strategy (IA2)
Business objectives and strategy
Business growth
Decision-making techniques
Influences on business decisions
Assessing competitiveness
Managing change
Unit 4: Global business (IA2)
Globalisation
Global markets and business expansion
Global marketing
Global industries and companies (multinational corporations)
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