Leisure, Travel and Tourism 0004

3 个单元 · 35 个章节

免费 Leisure, Travel and Tourism 0004 学习笔记,适合 CCEA GCSE 学生。每个章节都覆盖一个重点主题,并附例题与可延伸到 thinka app 的练习提示。

Unit 1: Understanding the Leisure, Travel and Tourism Industry

  • The concepts and types of leisure, travel and tourism

  • Why people use leisure and tourism facilities and reasons for visits

  • Factors that influence the choice of leisure, travel and tourism activity

  • Components of the leisure industry

  • Components of the travel and tourism industry

  • Leisure, travel and tourism organisations and links between components

  • Factors influencing changes in leisure, travel and tourism

  • Types of holidays

  • Needs and expectations of different customer types

  • Types of leisure, travel and tourism destinations

  • The suitability and appeal of leisure, travel and tourism destinations

  • Technology in the leisure, travel and tourism industry

Unit 2: Promoting and Sustaining the Leisure, Travel and Tourism Industry

  • Marketing and the marketing mix

  • Product, price and place

  • Promotion

  • Target marketing and market segmentation

  • Impact of the internet and social media

  • Organisational objectives

  • Promotional activity and market research

  • Social, economic and environmental effects of leisure, travel and tourism development

  • Methods used to reduce negative impacts

  • Sustainable tourism and the responsible traveller

  • Safety and security procedures and measures for travellers

  • Entry or exit requirements, travel health risks and emergency situations

Unit 3: Working in the Leisure, Travel and Tourism Industry

  • Customer service

  • Meeting and exceeding the needs of the customer

  • Customer service skills and qualifications

  • Customer service provision

  • Dealing with a complaint

  • Health and safety in the workplace

  • The structure of the leisure, travel and tourism industry

  • Job opportunities in the leisure, travel and tourism industry

  • The recruitment process in the leisure, travel and tourism industry

  • Qualifications and skills needed for a career in the leisure, travel and tourism industry

  • Induction

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