Traditional media, new media and ownership：练习题

What term is used to describe the process where various media forms, such as music, video, and text, are combined into a single electronic delivery system?

How does the postmodernist perspective typically view the relationship between media ownership and the audience?

The Glasgow University Media Group (GUMG) argues that media content is shaped by the social backgrounds of journalists. This approach is most closely associated with which theory?

Which term refers to the process where the media decides which subjects are discussed in the public sphere and which are ignored?

Which of the following is a characteristic argument of digital pessimism regarding the impact of new media on society?

In the context of the media, what is meant by the term cross-media ownership?

Explain how agenda setting allows the media to influence the political process.

Explain how the Neo-Marxist concept of hegemony challenges the traditional Marxist instrumentalist view regarding how the ruling class maintains control over media content.

(a) Explain the difference between digital optimism and digital pessimism in relation to the impact of the new media.
(b) Using sociological evidence, describe how cross-media ownership can lead to the formation of large media conglomerates.