Management of Business (9587)

6 个单元 · 33 个章节

免费 Management of Business (9587) 学习笔记,适合 GCE A-Level - Higher 2 (H2) 学生。每个章节都覆盖一个重点主题,并附例题与可延伸到 thinka app 的练习提示。

Business and the environment

Managing people

Marketing

  • Nature and purpose of marketing

  • Market analysis and strategies

  • Market intelligence

  • Market segmentation, targeting and positioning

  • The marketing mix

Operations management

  • Nature and purpose of operations management

  • Operations planning and control

  • Methods of operations

  • Productivity and efficiency

  • Capacity utilisation, outsourcing and off-shoring

  • Quality management

  • Inventory management

Finance

  • Nature and purpose of finance

  • Sources of finance

  • Bases of cost allocation

  • Financial performance analysis

  • Cash flow forecast and budgeting

  • Investment appraisal

Strategic management

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