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Business management

5個單元

Introduction to business management

What is a business?
Types of business entities
Business objectives
Stakeholders
Growth and evolution
Multinational companies (MNCs)

Human resource management

Introduction to human resource management
Organizational structure
Leadership and management
Motivation and demotivation
Organizational (corporate) culture (HL only)
Communication
Industrial/employee relations (HL only)

Finance and accounts

Introduction to finance
Sources of finance
Costs and revenues
Final accounts
Profitability and liquidity ratio analysis
Debt/equity ratio analysis (HL only)
Cash flow
Investment appraisal
Budgets (HL only)

Marketing

Introduction to marketing
Marketing planning
Sales forecasting (HL only)
Market research
The seven Ps of the marketing mix
International marketing (HL only)

Operations management

Introduction to operations management
Operations methods
Lean production and quality management (HL only)
Location
Break-even analysis
Production planning (HL only)
Crisis management and contingency planning (HL only)
Research and development (HL only)
Management information systems (HL only)

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