Question 1
1 mark在成衣工業的產業鏈中，不同的業務環節被歸類為不同的工業類別。根據課程內容，下列哪項關於工業類別的劃分是正確的？
Senior Secondary (HKDSE) · Technology and Living
The apparel industry: companies, business environment and market research: Practice Questions
5 multiple-choice questions marked as you go, and 3 written questions with worked solutions. All on The apparel industry: companies, business environment and market research.
8 questions22 marksFree, no account
Question 2
1 mark某時裝品牌分析其一款經典牛仔褲的銷量數據，發現該產品已進入「產品使用周期」（Product Life Cycle）中的成熟期。在這一階段，公司最不可能採取下列哪項行動？
Question 3
1 mark成衣公司在進行市場研究時，常會利用「市場分割」（Market Segmentation）策略。下列哪項是企業實行市場分割的主要目的？
Question 4
1 mark近年成衣工業興起「大量客戶訂做」（Mass Customization）的趨勢，旨在平衡大規模生產的效率與消費者的個人化需求。下列哪一項技術組合對實現此模式最為關鍵？
Question 5
1 mark在全球化（Globalization）的影響下，香港成衣工業的營運模式發生了重大轉變。下列哪些描述正確反映了這項轉變？
(1) 生產基地由本地外移至勞動力成本較低的地區
(2) 企業由純粹的生產加工轉向高增值的設計與品牌管理
(3) 透過自由貿易協定（如 CEPA）加強與內地市場的經濟聯繫
(4) 由於競爭激烈，企業應減少對新布料科技的研究與開發
Question 6
4 marks隨著全球化及生產成本上升，香港成衣廠商大多將生產線遷移。請簡述這種產業轉變如何影響香港成衣工業在現今全球供應鏈中的角色定位。
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Question 7
6 marks當成衣產品的生命週期（product life cycle）進入「衰退期」時，製造商通常會面臨利潤下降。請提出兩項在此階段適用的企業策略以減輕損失。
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Question 8
7 marks成衣工業在全球化下不斷轉型。香港成衣業已從早期的「代工生產」（OEM）轉向更具競爭力的模式：
(a) 試分析「原創品牌製造」（OBM）對提升香港成衣業在國際市場地位的重要性。
(b) 在供應鏈管理中，資訊科技（IT）如何協助製造商應對「快速時裝」（Fast Fashion）對生產週期的嚴苛要求？
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