PastPaper.question 1 · Analytical
10 PastPaper.marksExplain, using a negative externality of consumption diagram, how the consumption of sugary energy drinks can lead to market failure.
PastPaper.showAnswersPastPaper.hideAnswers
PastPaper.workedSolution
An externality is a transaction spillover that affects third parties who are not directly involved in the economic activity. In the case of sugary energy drinks, consumers experience private utility (such as energy boosts or pleasant taste), which represents the Marginal Private Benefit \( (MPB) \). However, the consumption of these drinks leads to negative external costs on third parties, such as increased public healthcare spending on diabetes, dental decay, and obesity, as well as lost economic productivity. Therefore, the Marginal Social Benefit \( (MSB) \), which is equal to \( MPB \) minus the marginal external cost \( (MEC) \), is less than the private benefit \( (MSB < MPB) \). To illustrate this, we draw a diagram with Price, Cost, and Benefit on the vertical axis and Quantity on the horizontal axis. Assuming there are no production externalities, the Marginal Private Cost \( (MPC) \) is equal to the Marginal Social Cost \( (MSC) \), represented by a single upward-sloping supply curve. The demand curve representing private benefit is \( MPB \). The \( MSB \) curve lies below the \( MPB \) curve, reflecting the negative spillover costs of consumption. The free market equilibrium occurs where \( MPB \) intersects \( MPC \), resulting in a market price \( (P_m) \) and quantity \( (Q_m) \). However, the socially optimum level of output occurs where \( MSB = MSC \), resulting in a lower quantity \( (Q_{opt}) \) and price \( (P_{opt}) \). Since \( Q_m > Q_{opt} \), the free market over-allocates resources to the consumption of sugary energy drinks. This overconsumption results in a welfare loss (or deadweight loss) to society, represented by the shaded triangular area pointing from the market equilibrium back to the optimum quantity. Because the market fails to allocate resources efficiently, allocative inefficiency and market failure occur.
PastPaper.markingScheme
Marks are allocated according to the standard IB Diploma Programme Economics 10-mark rubrics: Level 4 (9–10 marks): The response shows clear understanding of negative externalities of consumption. It includes a fully labeled, accurate diagram showing \( MPB \), \( MSB \), \( MPC \), \( MSC \), \( Q_m \), \( Q_{opt} \), and the area of welfare loss. Key terms (externality, \( MPB \), \( MSB \), allocative efficiency, market failure) are defined correctly. The explanation of the diagram and the mechanism leading to market failure ( \( MSB < MPB \), overconsumption, welfare loss) is logical, clear, and complete. Level 3 (7–8 marks): The response shows a good understanding of the economic concepts. It includes a mostly accurate and labeled diagram, with a clear explanation of how the externality leads to market failure, though there may be minor gaps in explanation or labeling. Level 2 (5–6 marks): The response shows some understanding, with a partially correct diagram and a basic explanation of negative consumption externalities, but lacks depth or contains significant errors in labeling or reasoning. Level 1 (3–4 marks): The response shows limited understanding. The diagram is either missing or heavily flawed, and the explanation is descriptive rather than analytical. Level 0 (1–2 marks): The response is largely irrelevant, with little to no correct economics or understanding of the question.