Cambridge International A Level · Business (9609)

Marketing strategy (A Level): Practice Questions

5 multiple-choice questions marked as you go, and 5 written questions with worked solutions. All on Marketing strategy (A Level).

10 questions24 marksFree, no account

Question 1

1 mark

What is the primary benefit of globalisation for a business's marketing strategy?

Question 2

1 mark

A company is evaluating two international markets.
Market X has high economic collaboration with the home country (Free Trade Area).
Market Y has high cultural distance and high import tariffs.
Why might the company choose Franchising as an entry method for Market Y specifically?

Question 3

1 mark

A business discovers that the Income Elasticity of Demand (YED) for its luxury product is \(+2.5\). During a global economic recession where incomes are falling, what should be the strategic marketing response?

Question 4

1 mark

Which of the following describes a pan-global marketing strategy?

Question 5

1 mark

A business uses Artificial Intelligence (AI) to analyse vast amounts of consumer data to predict future buying patterns. This is an example of AI enhancing:

Question 6

3 marks

Describe two benefits for a business of developing a comprehensive marketing plan.

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Question 7

5 marks

Justify why a business might intentionally sacrifice global economies of scale to adopt a localized marketing strategy in response to significant cultural distance in a new international market.

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Question 8

3 marks

Explain why it is important for a business's marketing strategy to be consistent with its overall corporate objectives.

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Question 9

3 marks

(a) Define the term marketing plan.
(b) Identify and explain two marketing objectives that a small start-up business might include in its initial marketing planning process.

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Question 10

5 marks

'TechSolutions' is a company planning to launch a new innovative software product globally.

(a) Outline the key components that should typically be included in TechSolutions' marketing plan.

(b) Discuss two approaches to marketing strategy that TechSolutions could adopt for its international launch, considering the unique challenges of global markets.

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