Cambridge International A Level · Psychology (9990)

Consumer decision-making: Practice Questions

1 multiple-choice questions marked as you go, and 5 written questions with worked solutions. All on Consumer decision-making.

6 questions27 marksFree, no account

Question 1

1 mark

In the study of consumer decision-making, which model suggests that consumers make choices to achieve a level of satisfaction that is "good enough" rather than optimal, typically because of limitations in time or information?

Question 2

2 marks

In the context of consumer decision-making models, identify and define the term satisficing.

Write your answer out first, then check it against the worked solution.

Question 3

4 marks

Explain how the "double-card" manipulation used in the study by Hall et al. (2010) demonstrates the phenomenon of choice blindness in a consumer context.

Write your answer out first, then check it against the worked solution.

Question 4

6 marks

A consumer refuses to buy a highly-rated smartphone because it looks similar to a cheap model they once owned that broke quickly. Compare how the representativeness heuristic and the availability heuristic provide different explanations for this specific biased decision.

Write your answer out first, then check it against the worked solution.

Question 5

6 marks

(a) Explain the difference between System 1 and System 2 thinking in the context of consumer decision-making.
(b) Describe the procedure used by Hall et al. (2010) in their investigation of choice blindness during the taste testing of jam.
(c) Evaluate the study by Hall et al. (2010) in terms of its ecological validity, providing one reason why it may be considered high and one reason why it may be limited.

Write your answer out first, then check it against the worked solution.

Question 6

8 marks

(a) Describe the procedure and the results of the study by Hall et al. (2010) regarding choice blindness in a consumer context. [3]

(b) Explain how the findings from Hall et al. (2010) challenge the utility theory of consumer decision-making. [2]

(c) Distinguish between compensatory and non-compensatory strategies used by consumers when evaluating products. [3]

Write your answer out first, then check it against the worked solution.

* The content provided by thinka is generated by AI and may not always be accurate or up-to-date. Please use it as a supplementary resource and verify with official materials.

You've seen the model answer. Now get yours marked.

This page can show you how a good answer looks. It cannot tell you what your answer was missing. thinka marks your written work against the real mark scheme in about 15 seconds.

Get My Answers Marked Back to the notes

Want more questions like these? Get a fresh set on this topic, marked as you go.