Cambridge International A Level · Travel and Tourism (9395)

The changing structure of the travel and tourism industry: Practice Questions

5 multiple-choice questions marked as you go, and 4 written questions with worked solutions. All on The changing structure of the travel and tourism industry.

9 questions26 marksFree, no account

Question 1

1 mark

Which of the following is an example of horizontal integration within the travel and tourism industry?

Question 2

1 mark

In the context of the changing structure of the industry, why have many traditional high-street travel agents shifted their focus towards specialist tourism?

Question 3

1 mark

Which of the following is classified as an ancillary service within the components of the travel and tourism industry?

Question 4

1 mark

Which of the following best explains why dynamic packaging is considered a significant change in the structure of the travel and tourism industry?

Question 5

1 mark

Which of the following best describes an example of horizontal integration within the travel and tourism industry?

Question 6

4 marks

Explain what is meant by horizontal integration in the context of the changing structure of the travel and tourism industry, providing an example of a company achieving this.

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Question 7

5 marks

Evaluate one way in which horizontal integration between competing transport providers can lead to a reduction in consumer choice for tourists within a destination.

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Question 8

5 marks

The structure of the travel and tourism industry is frequently altered by integration strategies and technological shifts.
(a) Contrast the primary objectives of horizontal integration with those of vertical integration within the travel industry.
(b) Explain one way in which the rise of online travel and tourism booking has weakened the competitive advantages previously held by large, vertically integrated tour operators.

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Question 9

7 marks

The structure of the travel industry has shifted significantly due to technological advances and changing consumer preferences for more personalized experiences.

(a) Explain the concept of dynamic packaging and identify why it is a preferred method for independent travelers.
(b) Analyze how the rise of online travel and tourism booking has forced traditional high-street travel agents to adapt their business structure.
(c) Explain the difference between ecotourism and responsible tourism in the context of increasing sustainability awareness.

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