Cambridge IGCSE · Travel and Tourism (0471)

Importance of marketing to travel and tourism organisations: Practice Questions

5 multiple-choice questions marked as you go, and 5 written questions with worked solutions. All on Importance of marketing to travel and tourism organisations.

10 questions22 marksFree, no account

Question 1

1 mark

How does marketing help a travel organisation maintain a positive image in relation to its environmental impact?

Question 2

1 mark

Explain the link between brand loyalty and the long-term profitability of a cruise line.

Question 3

1 mark

The primary reason why robust marketing is crucial for a newly established specialist tour operator aiming for competitive advantage in a mature market is that effective marketing allows the operator to:

Question 4

1 mark

A local tour operator has gained a competitive advantage over its rivals. Which of the following is the most likely benefit of this situation?

Question 5

1 mark

A new theme park uses marketing to differentiate its unique rides from those of its competitors. This strategy is primarily intended to create which of the following?

Question 6

2 marks

State two ways effective marketing can help an eco-resort expand its customer base.

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Question 7

3 marks

Explain why maintaining customer loyalty reduces overall marketing costs for a specialist tour operator.

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Question 8

5 marks

Explain how maintaining a high market share enables a national tour operator to achieve economies of scale and reinforce its market dominance.

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Question 9

3 marks

(a) State two reasons why maintaining strong brand image is essential for an international airline.
(b) Identify one risk to an organisation's customer base if its brand reputation is damaged.

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Question 10

4 marks

An established car rental company in a metropolitan gateway city has observed a gradual decline in corporate bookings.

Explain two reasons why targeted business-to-business (B2B) marketing is essential for the company to retain and expand its corporate customer base.

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