Cambridge IGCSE · Travel and Tourism (0471)

Market research and analysis: Practice Questions

5 multiple-choice questions marked as you go, and 5 written questions with worked solutions. All on Market research and analysis.

10 questions23 marksFree, no account

Question 1

1 mark

Which of the following is considered a method of primary market research for a tourism provider?

Question 2

1 mark

In a SWOT analysis, an increase in the number of low-cost airlines flying to a destination would be classified as an:

Question 3

1 mark

A destination management organization is conducting a PESTLE analysis to evaluate the impact of a new government legislation that mandates a \( 15\% \) reduction in plastic waste for all hospitality providers within two years. Under which two PESTLE factors does this legislation primarily fall?

Question 4

1 mark

In a SWOT analysis, which of the following represents an internal factor that a hotel can control?

Question 5

1 mark

In a SWOT analysis, if a hotel discovers that a new luxury resort is opening just \( 5 \) kilometers away, this would be classified as:

Question 6

2 marks

Identify two common methods of primary market research that a luxury resort could use to gather feedback from guests during their stay.

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Question 7

4 marks

Explain one benefit of a tour operator using National Tourism Organisation (NTO) statistics as a source of secondary research compared to conducting its own primary research.

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Question 8

5 marks

A destination marketing organization is using a PESTLE analysis to evaluate the impact of a significant decrease in the exchange rate of the local currency. Identify the relevant PESTLE factor and explain its likely effect on the destination's price competitiveness for inbound international tourists.

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Question 9

3 marks

A small boutique hotel in a coastal town wants to understand why its occupancy rates have dropped compared to the previous year. The manager decides to conduct market research.

a) Identify two different methods of primary market research the hotel could use to gather feedback from its guests.
b) State one reason why conducting competitor analysis is important for this hotel.

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Question 10

4 marks

A tour operator specializing in eco-tours is performing a SWOT analysis to evaluate its current business environment and refine its marketing strategy.

a) Explain the difference between internal factors and external factors within the SWOT analysis framework.
b) Explain one way the tour operator can use quantitative data from National Tourism Organisation (NTO) statistics to assist in creating a marketing plan.

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