Cambridge IGCSE · Travel and Tourism (0471)

Marketing mix: Practice Questions

5 multiple-choice questions marked as you go, and 2 written questions with worked solutions. All on Marketing mix.

7 questions13 marksFree, no account

Question 1

1 mark

In the context of the marketing mix (4 Ps), the 'Place' element for an airport hotel relates primarily to its distribution channel and which other key factor?

Question 2

1 mark

A luxury boutique hotel launches with very high initial prices, targeting a small segment of high-income tourists who value exclusivity and are willing to pay a premium before the hotel eventually considers lowering prices to attract a broader market. Which pricing strategy is being applied?

Question 3

1 mark

A travel agency uses Instagram, Facebook, and travel blogs to advertise new holiday packages. Which category of promotional method are they primarily utilizing?

Question 4

1 mark

A newly established budget airline enters a competitive market by setting fares significantly lower than its established rivals to quickly gain a large customer base and market share. Which pricing strategy is this airline using?

Question 5

1 mark

A new luxury resort opens in a secluded location and initially sets a very high price for its accommodation packages to maximize profit before competitors are able to develop similar offerings. Which pricing strategy is being used?

Question 6

4 marks

Describe how a new budget hotel might use a market penetration pricing strategy to successfully enter a highly competitive urban destination.

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Question 7

4 marks

A new eco-friendly boutique hotel is opening in a remote rainforest location. The management must decide on an appropriate pricing strategy.

(a) Contrast the use of market penetration pricing with market skimming pricing for this new hotel.
(b) Suggest two promotional methods that would be most effective for reaching environmentally conscious international tourists.

Write your answer out first, then check it against the worked solution.

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