Worked solution
A high-scoring answer discusses a range of trends and a range of barriers, in each case explaining the link to diet-related disorders (such as obesity, type 2 diabetes or CVD).
Trends in food consumption: demographic changes, such as an ageing population and a rise in single-person households, have increased demand for convenience and ready meals, which can be higher in salt, fat and sugar than home-cooked equivalents. Social change, including a normalisation of eating out and ordering takeaway food, and a decline in traditional home cooking skills being passed between generations, has increased reliance on pre-prepared and processed foods. Changes in employment, such as longer working hours, commuting time and more sedentary desk-based jobs, have reduced the time available for food preparation and reduced overall energy expenditure through work. Changes in leisure patterns, with more time spent on sedentary screen-based activities (television, computers, mobile devices) rather than active pursuits, have further reduced energy expenditure while often being associated with increased snacking. Together, these trends have contributed to diets that are higher in energy, fat, salt and sugar, alongside lower activity levels, both of which increase the risk of diet-related disorders such as obesity, type 2 diabetes and cardiovascular disease.
Barriers to healthy food choices: resources, particularly limited household income, can act as a barrier, since healthier foods such as fresh fruit, vegetables and lean protein can be more expensive than energy-dense processed alternatives, making a healthy diet harder to afford for lower-income households. Availability is a further barrier, as access to shops selling a good range of fresh, healthy food can be limited in some areas ('food deserts'), particularly for those without transport. Food labelling can act as a barrier where it is unclear, overly complex, or where marketing claims on packaging (for example 'low fat' products that are high in sugar) mislead consumers about the true nutritional value of a product, making informed healthy choices more difficult. Food advertising, as discussed elsewhere, disproportionately promotes energy-dense, less healthy foods using persuasive techniques, increasing their appeal and consumption relative to healthier alternatives that receive comparatively little promotion.
A thorough response links these two strands together, recognising that changing societal trends and persistent barriers interact and reinforce one another, making it genuinely difficult for many consumers to consistently make healthy food choices, which in turn helps explain the rising prevalence of diet-related disorders across the population.
Marking scheme
Levels of Response (15 marks total, AS2 Section B 4-band grid).
Basic [0]-[3]: Very limited response; may address only one trend or one barrier with little development; weak specialist vocabulary.
Adequate [4]-[7]: Some trends and/or barriers identified with basic description; coverage of BOTH trends and barriers may be uneven or underdeveloped; adequate specialist vocabulary.
Competent [8]-[11]: Clear discussion of several trends (e.g. demographic, social, employment or leisure change) AND several barriers (e.g. resources, availability, labelling, advertising), each reasonably well explained and linked to diet-related disorders; good specialist vocabulary; reasonably well organised.
Highly competent [12]-[15]: Comprehensive, well-developed discussion of a wide range of trends and barriers, both explained in depth with accurate detail and clearly linked to the increased prevalence of diet-related disorders; excellent use of specialist vocabulary; clear, coherent, well-organised response throughout.