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Business 7132 (Current)

10セクション

What is business?

Understanding the nature and purpose of business
Understanding different business forms
Understanding that businesses operate within an external environment

Managers, leadership and decision making

Understanding management, leadership and decision making
Understanding management decision making
Understanding the role and importance of stakeholders

Marketing management

Setting marketing objectives
Understanding markets and customers
Making marketing decisions: segmentation, targeting, positioning
Making marketing decisions: using the marketing mix

Operational management

Setting operational objectives
Analysing operational performance
Making operational decisions to improve performance: increasing efficiency and productivity
Making operational decisions to improve performance: improving quality
Making operational decisions to improve performance: managing inventory and supply chains

Financial management

Setting financial objectives
Analysing financial performance
Making financial decisions: sources of finance
Making financial decisions: improving cash flow and profits

Human resource management

Setting human resource objectives
Analysing human resource performance
Making human resource decisions: improving organisational design and managing the human resource flow
Making human resource decisions: improving motivation and engagement
Making human resource decisions: improving employeremployee relations

Analysing the strategic position of a business

Mission, corporate objectives, functional objectives and strategy
Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis
Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance
Analysing the external environment to assess opportunities and threats: political and legal change
Analysing the external environment to assess opportunities and threats: economic change
Analysing the external environment to assess opportunities and threats: social and technological
Analysing the external environment to assess opportunities and threats: the competitive environment
Analysing strategic options: investment appraisal

Choosing strategic direction

Strategic direction: choosing which markets to compete in and what products to offer
Strategic positioning: choosing how to compete

Strategic methods: how to pursue strategies

Assessing a change in scale
Assessing innovation
Assessing globalisation and internationalisation
Assessing greater use of digital technology

Managing strategic change

Managing change
Managing organisational culture
Managing strategic implementation
Problems with strategy and why strategies fail

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