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Business - J204

7セクション

Business activity

The role of business enterprise and entrepreneurship
Business planning
Business ownership
Business aims and objectives
Stakeholders in business
Business growth

Marketing

The role of marketing
Market research
Market segmentation
The marketing mix

People

The role of human resources
Organisational structures and different ways of working
Communication in business
Recruitment and selection
Motivation and retention
Training and development
Employment law

Operations

Production processes
Quality of goods and services
The sales process and customer service
Consumer law
Business location
Working with suppliers

Finance

The role of the finance function
Sources of finance
Revenue, costs, profit and loss
Break-even
Cash and cash flow

Influences on business

Ethical and environmental considerations
The economic climate
Globalisation

The interdependent nature of business

The interdependent nature of business

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