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กลับไปยังรายวิชา
Business - H431
21 หมวด
Introduction to Business
Business objectives and strategy
Different stakeholder and business objectives
Stakeholders
Mission statement
Corporate social responsibility (CSR)
Strategy and implementation
Business plan
Risk and uncertainty
Opportunity cost
Contingency planning and crisis management
Models of strategic choice
Measures of Performance: financial and nonfinancial
Forecasting
Decision making
Decision trees
Ansoff’s matrix
Conflicts in business decision making
External influences
The market, market size and growth
Demand and supply
Market forces
Physical and nonphysical markets
Competition
Market dominance
Global context
International trade and free trade
The European Union
Emerging markets and the global environment
Political factors
Economic factors
Social factors
Technological factors
The digital revolution
Ethical factors
Legal factors
Environmental factors
External factors and influences