1.3 Business objectives: แบบฝึกหัด

• a.

  Maximizing market share

• b.

  Survival and cash flow management

• c.

  Achieving high returns for shareholders

• d.

  Diversifying the product portfolio

• a.A vision statement outlines what the firm wants to become in the future, whereas a mission statement explains its current purpose.
• b.A vision statement must be measurable and time-bound, while a mission statement is purely inspirational.
• c.A vision statement is a daily tactical plan, while a mission statement is a long-term strategy.
• d.A vision statement is for internal stakeholders only, while a mission statement is for external customers.

• a.The external economic environment has entered a period of significant recession.
• b.The government has deregulated the industry, making it easier to enter new markets.
• c.The business has achieved a dominant market share and faces no competition.
• d.The firm has successfully completed a merger and increased its economies of scale.

• a.It focuses solely on minimizing costs to maximize short-term dividends for shareholders.
• b.It removes the need for financial objectives, focusing entirely on philanthropy.
• c.It involves balancing profit-making goals with the interests of society and the environment.
• d.It ensures that the business avoids all forms of competition in the local market.

• a.Divisional aim
• b.Tactical objective
• c.Mission statement
• d.Strategic objective

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