Question 1

Explaining what a Boston Matrix quadrant means in theory without placing the client's actual products or services into the correct quadrant using the market share and growth data given.

Accepted Answer

Spend most of the answer on application: state which quadrant each named product sits in, using the specific figures from the question, not a general description of the matrix.

Question 2

Giving a one-sided evaluation in the 16-mark question, listing only advantages or only disadvantages of a chosen research methodology.

Accepted Answer

Include at least one limitation or cost alongside every advantage, and close with a judgement on whether the method is still the right choice given that limitation.

Question 3

Leaving out a justified strategic recommendation when a question asks for one, which limits the answer to a lower marking band regardless of the analysis before it.

Accepted Answer

End every strategy question with a specific recommendation, and justify it by referring back to the analysis and data already used earlier in the answer.

Question 4

Describing risk estimation in general terms without naming the quantitative scoring mechanism, likelihood multiplied by impact, that produces a risk score.

Accepted Answer

State the calculation directly: likelihood multiplied by impact gives a risk score, which is then used to decide which risks need the most attention.

Question 5

Assuming a 'Dog' product in the Boston Matrix must always be withdrawn immediately, rather than considering cash flow retention, harvesting the product, or a turnaround plan.

Accepted Answer

Mention that a Dog product can sometimes be kept for the cash it still generates, or given a turnaround plan, rather than assuming liquidation is the only option.

Question 6

Assuming a primary online survey has no cost, overlooking the setup, platform, design and analysis time it actually requires.

Accepted Answer

Name the specific costs of running an online survey, platform fees, design time, and the time needed to analyse the results, when comparing it with other research methods.

Question 7

Writing about a professional business consultant as if they were an operational manager inside the client's business, rather than an external adviser who guides and persuades internal stakeholders.

Accepted Answer

Keep the consultant's role framed as external and advisory: they investigate, recommend, and persuade, rather than directly run the client's operations.

Question 8

Losing quality of written communication marks in Questions 4b, 5, and 6 through disjointed structure, weak specialist vocabulary, and poor paragraphing.

Accepted Answer

Plan these three answers in paragraphs before writing, each covering one idea, and use the specification's own terms, stakeholder, consultancy process, risk appetite, rather than everyday phrasing.

Question 9

Applying analysis generically to 'a business' instead of the named client, missing the specific market share percentages or employee numbers given in the question.

Accepted Answer

Quote the client's own figures directly in your answer and explain what they mean for that specific business, not for businesses in general.

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