Marketing, competition and the customer：練習題

Which of the following is a key purpose of marketing from the perspective of an enterprise?

Which of the following best describes how marketing benefits the customer?

How does establishing brand loyalty primarily help an enterprise defend its position in a highly competitive market?

What type of market research involves collecting original data first-hand for a specific purpose?

A local entrepreneur is opening a small hair salon in a specific neighborhood. Which marketing communication method is likely to be the most cost-effective for reaching the target market?

Identify one reason why establishing brand loyalty is important for a new enterprise.

Describe how a mystery shopper feedback questionnaire can be used by an enterprise to measure customer satisfaction.

Explain why an enterprise might choose sponsorship as a marketing communication method specifically to improve its brand image rather than just to increase short-term sales.

Marketing is often viewed from the perspective of the customer.
(a) Identify two reasons why marketing is important for customers.
(b) State how an increase in consumer awareness can benefit a new business.

A local technology startup has developed a revolutionary eco-friendly smartphone battery that lasts for three days. They are deciding between using secondary research or primary research to understand their potential market.

(a) Explain two advantages of using primary research methods for this specific enterprise.
(b) The startup is considering using focus groups to measure potential customer satisfaction. Discuss the limitations of this method compared to mystery shopper feedback questionnaires.