第 1 題
1 分Which of the following is an example of horizontal integration within the travel and tourism industry?
Cambridge International A Level · Travel and Tourism (9395)
The changing structure of the travel and tourism industry：練習題
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第 2 題
1 分In the context of the changing structure of the industry, why have many traditional high-street travel agents shifted their focus towards specialist tourism?
第 3 題
1 分Which of the following is classified as an ancillary service within the components of the travel and tourism industry?
第 4 題
1 分Which of the following best explains why dynamic packaging is considered a significant change in the structure of the travel and tourism industry?
第 5 題
1 分Which of the following best describes an example of horizontal integration within the travel and tourism industry?
第 6 題
4 分Explain what is meant by horizontal integration in the context of the changing structure of the travel and tourism industry, providing an example of a company achieving this.
先自己寫一次答案，再對照解題步驟。
第 7 題
5 分Evaluate one way in which horizontal integration between competing transport providers can lead to a reduction in consumer choice for tourists within a destination.
先自己寫一次答案，再對照解題步驟。
第 8 題
5 分The structure of the travel and tourism industry is frequently altered by integration strategies and technological shifts.
(a) Contrast the primary objectives of horizontal integration with those of vertical integration within the travel industry.
(b) Explain one way in which the rise of online travel and tourism booking has weakened the competitive advantages previously held by large, vertically integrated tour operators.
先自己寫一次答案，再對照解題步驟。
第 9 題
7 分The structure of the travel industry has shifted significantly due to technological advances and changing consumer preferences for more personalized experiences.
(a) Explain the concept of dynamic packaging and identify why it is a preferred method for independent travelers.
(b) Analyze how the rise of online travel and tourism booking has forced traditional high-street travel agents to adapt their business structure.
(c) Explain the difference between ecotourism and responsible tourism in the context of increasing sustainability awareness.
先自己寫一次答案，再對照解題步驟。
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