4.1 市場營銷導論：練習題

Which of the following describes a market-orientated approach to the introduction to marketing?

Which of the following best describes the core objective of social marketing?

A company operates in a market where the total size is expected to grow by \( 10\% \) next year. If the company aims to maintain its current market share of \( 25\% \), what must happen to its sales volume?

A company that focuses its research and development on creating products based on its internal strengths and technical capabilities, rather than primarily responding to consumer needs, is most likely following which approach?

A non-profit organization launches a campaign to reduce plastic waste in oceans by encouraging citizens to use reusable bags. This is an example of which concept from the introduction to marketing?

Define the term market orientation as used in the introduction to marketing.

Contrast product orientation and social marketing within the context of introduction to marketing.

Explain how the transition from a product-orientated approach to a market-orientated approach might impact the marketing planning process of a manufacturing firm. Discuss at least three specific changes in the marketing activities. [5]

Consider the concept of social marketing within the introduction to marketing.

(a) Define social marketing and how it differs from commercial marketing. [2]
(b) Evaluate the challenges a commercial business might face when trying to integrate social marketing objectives into its corporate strategy. [4]