The external environment：練習題

• a.Market growth rate
• b.Concentration ratio
• c.Barrier to entry
• d.Market size

• a.An increase in profit margins as debt repayment costs for the firm decrease.
• b.A decrease in the cost of production due to cheaper raw materials.
• c.A decrease in demand as the cost of borrowing for consumers rises.
• d.An increase in demand as consumer disposable income rises.

• a.

  Borrowing costs decrease; demand for luxury goods increases.

• b.

  Variable costs increase; demand for luxury goods increases due to higher savings income.

• c.

  Borrowing costs increase; demand for luxury goods decreases.

• d.

  Fixed costs decrease; demand for luxury goods remains stagnant.

• a.

  The number of new competitors entering a market within a financial year.

• b.

  The combined market share of the largest firms in a specific industry.

• c.

  The percentage of total sales generated by a single company's best-selling product.

• d.

  The ratio of fixed costs to variable costs within a large manufacturing firm.

• a.

  The cost of raw materials will fall due to the weaker local currency.

• b.

  Demand for the firm's products will increase as domestic consumers have more purchasing power.

• c.

  The firm will become more competitive in international export markets.

• d.

  The cost of inputs will rise, likely leading to lower profit margins.

先自己寫一次答案，再對照解題步驟。