企業家與領導者：練習題

Which of the following is classified as a non-financial motive for an entrepreneur to set up a business?

An entrepreneur decides to spend \$10,000 on a new marketing campaign instead of upgrading office equipment. State the opportunity cost of this decision.

Explain the primary difference between an entrepreneur and an intrapreneur regarding financial risk.

Explain the role of intrapreneurship in fostering innovation within an established company and identify one potential barrier the firm might face when encouraging this behavior.

Identify and explain two non-financial motives that might lead an individual to set up their own business. (3 marks)

A software developer recently left a high-salary position at a global corporation to launch a niche mobile gaming start-up. The developer is primarily motivated by independence and the ability to practice home working. They have stated that they prefer profit satisficing over aggressive profit maximisation during the first two years of operation.

a) Explain the difference between profit maximisation and profit satisficing as entrepreneurial motives.
b) Analyse one opportunity cost this entrepreneur faces by choosing to pursue independence through their own start-up rather than remaining in their corporate role.