Business Studies 3210 考試技巧

計算機程式

常見錯誤

1. 1high涉及分數: 2Enterprise and Entrepreneurship

   Stating an accurate definition in a 4-mark question but never applying it to the business named in the case, so only the definition marks are earned.

   如何避免: After the definition, add a sentence that names the business and uses a fact or figure from the case. Two of the four marks are reserved for that application, not the definition itself.
2. 2high涉及分數: 6Market Planning and Strategy

   Treating the 18-mark evaluation essay as a one-sided description of benefits, or listing points without a sustained counter-argument, which restricts the answer to Level 1 or Level 2.

   如何避免: Plan two developed paragraphs, one for each side of the question, before writing the final judgement paragraph. Both sides need case evidence, not just theory.
3. 3high涉及分數: 4Budgeting

   Omitting a final, substantiated judgement at the end of the 18-mark essay, so the answer stops after presenting both sides without saying which one wins and why.

   如何避免: End every essay with a short paragraph that states a decision and ties it to a specific number or fact from the case. Without it, the essay cannot reach the top mark band.
4. 4medium涉及分數: 1Budgeting

   Omitting brackets or a minus sign on negative figures in cash flow and budgeting calculations, such as a negative net cash flow or a negative closing balance.

   如何避免: Use brackets around every negative figure as a fixed habit in cash flow tables, matching the format used in the case study booklet.
5. 5medium涉及分數: 3Market Research

   Answering an 'analyse' or 'evaluate' question with a brief, list-like description instead of a developed chain of cause and effect.

   如何避免: Before writing, ask what the command word wants: analyse means trace the effect through, step by step; evaluate additionally means weigh the effects against each other and decide.
6. 6medium涉及分數: 2Motivation

   Confusing monetary fringe benefits and bonus schemes with non-financial motivators, for example treating an employer-funded assistance programme as a non-financial reward when the employer is paying for it.

   如何避免: Check who pays. If the business spends money or money's worth on the benefit, it counts as financial motivation, even if it does not look like a wage.
7. 7medium涉及分數: 2Forms of Business Ownership

   Confusing the legal and operational responsibilities of a franchisor with those of a franchisee, particularly around who owns the brand and who runs the outlet day to day.

   如何避免: Fix the pairing: the franchisor owns the brand, sets the system and collects fees; the franchisee runs the outlet and pays for the licence and support.
8. 8medium涉及分數: 3Market Planning and Strategy

   Answering only part of a multi-part prompt, for example analysing one drawback when the question explicitly asks for one benefit and two drawbacks.

   如何避免: Count the parts named in the question before you start writing and structure your answer to match, one paragraph per part asked for.