CB2 – Business Economics

3 个单元 · 21 个章节

免费 CB2 – Business Economics 学习笔记,适合 IFoA (Institute and Faculty of Actuaries) 学生。每个章节都覆盖一个重点主题,并附例题与可延伸到 thinka app 的练习提示。

Economic schools, the economic way of thinking and recent historical applications

  • Relationship between economics and business

  • Main economic schools and their key features

  • Recent macroeconomic history

Microeconomics – the behaviour of consumers, firms and markets

  • How competitive markets operate

  • Consumer demand and behaviour

  • The impact of advertising on sales and demand

  • Impact of the production function, costs of production and revenue and profit on a firm's price and output decisions

  • Profit maximisation under perfect competition and monopoly

  • Profit maximisation under imperfect competition

  • Pricing strategies that firms in the financial services sector can adopt

Macroeconomics and the role of government

  • Government intervention in a market

  • Relationship between the government and the individual firm

  • Globalisation and multinational business

  • Importance of international trade

  • Impact of the macroeconomic environment on business

  • Balance of payments and the determination of exchange rates

  • Role of money and interest rates in the economy

  • Role, structure and stability of the financial system

  • Factors that determine the level of business activity and how they also affect unemployment and inflation

  • Impact of macroeconomic policies on businesses

  • Supply-side policies and their impact on businesses

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