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Travel and Tourism (9395)

7個單元

The changing nature of travel and tourism

Reasons people travel
Types of tourism
The changing structure of the travel and tourism industry

Travel and tourism destinations

Types of destination
The changing appeal of destinations to different external customer types
Changes in travel choices, including by more sustainable means

Trends in travel and tourism

Changing global tourism flows
The growth of sustainable tourism
Sustainable tourism in practice

Customer service in travel and tourism

How travel and tourism organisations serve customers and meet their needs
The importance of quality customer service
Ways of assessing customer service quality

Planning and managing a travel and tourism event

Working in a team
Choosing the event
Producing a business plan for your travel and tourism event
Preparing for the event
Running the event
Evaluation and recommendations

Destination marketing

Defining the tourism market – market research and analysis
Building a destination brand
Communicating the destination brand
Challenges in branding destinations
Monitoring the effectiveness of the destination brand

Destination development and management

Organisations involved in destination management, their roles and priorities
Developing and managing destinations
Impacts of tourism

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