Cambridge IGCSE · Business Studies (0450)

Marketing mix: Practice Questions

5 multiple-choice questions marked as you go, and 5 written questions with worked solutions. All on Marketing mix.

10 questions25 marksFree, no account

Question 1

1 mark

Which of the following is considered a primary method of market research for a new enterprise?

Question 2

1 mark

Why might a small enterprise choose to use secondary research rather than primary research when investigating a new market?

Question 3

1 mark

A business reports that sales revenue has increased by \( 20\% \), but the number of customer complaints has also increased by \( 50\% \). What does this suggest about the effectiveness of their marketing mix?

Question 4

1 mark

Which of the following is an example of a marketing communication method?

Question 5

1 mark

An enterprise discovers that its target market is increasingly using social media. Which factor is most important when the enterprise selects this as a marketing communication method?

Question 6

2 marks

Define the term Unique Selling Point (USP).

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Question 7

3 marks

Explain one way an enterprise can evaluate the effectiveness of its marketing communications.

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Question 8

6 marks

An enterprise faces intense competition and declining sales for its main product. Evaluate whether investing in sponsorship of a local high-profile sporting event is a more effective marketing communication method than increasing online social media advertising to defend its market share.

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Question 9

4 marks

A new enterprise plans to sell handmade soaps at a local craft market.
(a) List the four elements of the marketing mix.
(b) Briefly explain why the 'Place' element of the marketing mix is important for this specific enterprise.

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Question 10

5 marks

An entrepreneur is choosing between using social media advertising and leaflets to promote a new dog-walking service.
(a) Compare these two methods of marketing communication in terms of cost and suitability for the target market.

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