Worked solution
Example of a high-scoring response:
**Design and Variables**
The study will use a correlational design to investigate the relationship between two co-variables:
1. **Co-variable 1 (Social media use):** Operationalised as the average daily screen time (in minutes) spent on social media applications (e.g., Instagram, TikTok). This will be measured by having participants submit a screenshot of their phone's built-in digital well-being/screen time tracker at the end of a 7-day period, from which the daily mean is calculated.
2. **Co-variable 2 (Self-reported attention span):** Operationalised using a custom 10-item questionnaire. Participants rate their attentional control over the same 7 days (e.g., "How often did you lose focus while reading?" rated on a Likert scale from 1 = Never to 5 = Very Frequently). The total score will range from 10 to 50, where higher scores indicate a stronger attention span.
**Sample and Sampling Method**
An opportunity sample of 60 office workers (aged 22–45) will be recruited from a local commercial business park. The researcher will approach individuals in communal dining areas during lunch hours, explain the study, and ask if they would be willing to participate.
**Procedure**
1. Participants who agree to take part will sign an informed consent form.
2. Over a 7-day period (Monday to Sunday), participants go about their normal routines.
3. On Sunday evening, participants receive an email containing a link to an online portal. They upload a screenshot of their smartphone's weekly social media usage log.
4. Immediately after uploading, they fill out the online 10-item attention span questionnaire.
**Reliability and Controls**
- To ensure reliability, the questionnaire items will be fully standardized so that all participants answer the exact same questions with identical phrasing.
- A pilot study with 5 individuals will be conducted prior to the main study to ensure the instructions and questions are clear and unambiguous.
- To control for screen-time tracking variation, only participants with smartphones that have automated weekly screen-time reporting systems will be included.
**Ethical Considerations**
- **Informed Consent:** Participants are fully briefed that their phone's social media tracking data will be collected.
- **Confidentiality:** No personal identifiable information (like names or contact details) will be linked to the data. Each participant will be assigned a random ID code (e.g., Participant 01).
- **Right to Withdraw:** Participants are informed that they can withdraw their data from the study at any point until the final questionnaire submission.
Marking scheme
**Level 3 (8-10 marks):**
- The response is described in detail, showing a clear and coherent understanding of a correlational study design.
- Both co-variables are clearly operationalised (specifically how social media use and attention span are measured numerically).
- Details of the sample, sampling technique, and a step-by-step procedure are appropriate and realistic.
- Issues of reliability (standardization, controls) and ethics (consent, anonymity, right to withdraw) are thoroughly and appropriately addressed.
- The response does not describe an experiment (no IV/DV manipulation).
**Level 2 (5-7 marks):**
- The response is described in some detail. The design is mostly appropriate, though there may be minor omissions (e.g., failing to fully operationalise one of the variables, or lack of detail in the sampling technique).
- It is clearly a correlational design, but some procedural elements lack clarity.
- Reliability and ethics are mentioned but may lack specific application to this scenario.
**Level 1 (1-4 marks):**
- The response is basic and lacks detail.
- There are major omissions (e.g., omitting the sample details or procedure completely).
- The candidate may incorrectly describe an experimental design (manipulating social media use) rather than a correlational design.
**Level 0 (0 marks):**
- No response, or response is completely irrelevant.
**Key Criteria to look for:**
- **Co-variables:** Must have two distinct, continuous variables. Reject designs that compare "high vs low users" as this is an independent measures experiment, not a correlation.
- **Operationalisation:** Explicit measurement methods must be provided (e.g., screen time in minutes, score on a questionnaire).
- **Sample:** Number of participants and how they are obtained (opportunity, volunteer, etc.).
- **Reliability:** Standardized tools, pilot study, or consistency controls.
- **Ethics:** Informed consent, privacy/confidentiality of personal phone data, right to withdraw.