Question 1 · Multiple Choice
1 marksIn economics, consumers are traditionally assumed to behave rationally. Which of the following is the primary objective of a rational consumer?
- A.To maximise profits from working
- B.To maximise utility from consumption
- C.To minimise their total expenditure
- D.To maximise their total savings
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Worked solution
Traditional economic theory is built on the assumption that economic agents act rationally. For a consumer, this means making decisions with the primary objective of maximising their total utility (satisfaction) from the consumption of goods and services, subject to their budget constraint.
Marking scheme
1 mark for identifying B as the correct option.