Question 1 · Short Answer
2.5 marksExplain why direct observation of users is often preferred over interviews when an analyst is gathering requirements for a new supermarket checkout system.
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Worked solution
Direct observation involves an analyst watching users perform tasks in their natural work environment. This method is preferred for systems like supermarket checkouts because:
1. It removes human bias: In interviews, checkout operators might forget small steps or exaggerate difficulties. Observation captures exact, objective workflows.
2. It highlights physical constraints: The analyst can see physical barriers (e.g., reaching for items, layout issues) that are difficult to explain in words.
3. It reveals real-time bottlenecks: High-traffic periods and actual queue behaviors are observed directly rather than being estimated hypothetically.
1. It removes human bias: In interviews, checkout operators might forget small steps or exaggerate difficulties. Observation captures exact, objective workflows.
2. It highlights physical constraints: The analyst can see physical barriers (e.g., reaching for items, layout issues) that are difficult to explain in words.
3. It reveals real-time bottlenecks: High-traffic periods and actual queue behaviors are observed directly rather than being estimated hypothetically.
Marking scheme
Award marks as follows up to a maximum of 2.5 marks:
- 1 mark: For identifying that direct observation captures objective/unbiased data or avoids self-reporting errors.
- 1 mark: For explaining that it reveals physical context, environmental constraints, or real-time bottlenecks (e.g., scanning speeds, physical posture, layout issue).
- 0.5 marks: For linking the explanation explicitly to the supermarket checkout context (e.g., scanner interaction, queue handling).
- 1 mark: For identifying that direct observation captures objective/unbiased data or avoids self-reporting errors.
- 1 mark: For explaining that it reveals physical context, environmental constraints, or real-time bottlenecks (e.g., scanning speeds, physical posture, layout issue).
- 0.5 marks: For linking the explanation explicitly to the supermarket checkout context (e.g., scanner interaction, queue handling).