Business 7138

10 sections available · 40 chapters available

Free Business 7138 study notes for AQA A Level students. Each chapter covers a key topic with examples and practice prompts you can continue inside the thinka app.

What is business? Managing marketing and finance

    Business, objectives and forms of business

    Managing people and operations

      Marketing management

      • Market research and market data

      • Demand and elasticity

      • Segmentation, targeting and marketing objectives

      • Marketing mix: product and price

      • Marketing mix: place and promotion

      • Digital marketing, CRM and data analytics

      • International marketing and marketing ethics

      Business and society, business and the external environment, and business strategy

        Financial management

        • Financial objectives and sources of finance

        • Break-even and contribution

        • Profit, budgets and variances

        • Cash flow and liquidity

        • Financial statements and ratio analysis

        • Ethics in finance

        People management

        • HR objectives, planning and data

        • Organisational design and leadership

        • Motivation, teams and developing talent

        • Reward, wellbeing and employee relations

        • Ethics in HR

        Operations management

        • Operations objectives, location and data

        • Efficiency, lean production and quality

        • Capacity, demand and inventory

        • Supply chain and sustainable operations

        • Innovation, technology and network analysis

        • Ethics in operations

        Business culture, society and the external environment

        • Business values and culture

        • Sustainability, CSR and ESG

        • Competitive environment: Porter's five forces

        • Political, legal and economic environment

        • Social change and technological change

        Strategy, growth and change

        • Strategy, planning and stakeholder influences

        • Strategic choice and positioning

        • Investment appraisal

        • Growth, integration and retrenchment

        • Global strategy and digital strategy

        • Managing change

        • Risk and uncertainty

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