Cambridge IGCSE · Enterprise (0454)

Market research: Practice Questions

4 multiple-choice questions marked as you go, and 2 written questions with worked solutions. All on Market research.

6 questions11 marksFree, no account

Question 1

1 mark

Which of the following is the primary advantage of conducting secondary market research for an enterprise?

Question 2

1 mark

An enterprise developing a new smartphone app wants to understand the general trend of app usage and market size for similar products across the country. Which market research method would be most suitable for this initial phase?

Question 3

1 mark

An enterprise plans to introduce an innovative educational software platform for primary school children. They need to gather data on the usability of the software by children, feedback from teachers on its educational effectiveness, and interest from school administrators regarding potential purchase. They have a moderate budget and limited time for research. Which combination of market research methods would be most effective and efficient?

Question 4

1 mark

A small start-up enterprise wants to understand the specific motivations behind customer choices when purchasing eco-friendly cleaning products. They need qualitative data that provides deep insights rather than just statistics. Which market research method would be most appropriate for this purpose?

Question 5

4 marks

Describe a scenario where an enterprise would find primary market research more beneficial than secondary market research.

Write your answer out first, then check it against the worked solution.

Question 6

3 marks

Explain one disadvantage of using primary market research for a new enterprise.

Write your answer out first, then check it against the worked solution.

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