Business - H436

7 sections available · 45 chapters available

Free Business - H436 study notes for Cambridge OCR A Level students. Each chapter breaks down a key concept with examples and practice prompts you can turn into AI drills in the thinka app.

Business activity

Marketing

  • What is marketing?

  • Identifying and anticipating customer needs

  • Targeting customers

  • The marketing mix

  • Sales forecasting

  • Technology in marketing

  • Measuring marketing performance

People

  • What is human resource management?

  • Organisational design

  • Motivation

  • Leadership

  • Employer/employee relations

  • Recruitment and selection

  • Training and development

  • Measuring human resource performance

Operations

Finance

  • What is finance?

  • Costs, revenue, profit and loss

  • Budgeting

  • Cash flow forecasting and liquidity

  • Sources of finance

  • Financial statements

  • Measuring financial performance

External influences

  • What is the market?

  • The global market

  • Political, economic, social and technological influences

Strategy, risk and managing change

  • Business planning

  • Business strategy

  • Strategic decision making and implementation

  • Investment decisions

  • Managing risk

  • Change management

  • Ethical, legal, environmental and sustainability issues

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