Business - H436
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Cambridge OCR A Level の学習者向けの無料Business - H436学習ノート。各章のリンクから、要点・例題・練習問題への導線にアクセスできます。
Business activity
What is business activity?
Business structure
Stakeholders
Business size and growth
Scale of operations
Customer journey
Marketing
What is marketing?
Identifying and anticipating customer needs
Targeting customers
The marketing mix
Sales forecasting
Technology in marketing
Measuring marketing performance
People
What is human resource management?
Organisational design
Motivation
Leadership
Employer/employee relations
Recruitment and selection
Training and development
Measuring human resource performance
Operations
What is operations?
Productivity
Quality
Managing capacity
Inventory
Supply chain management and logistics
Measuring operational performance
Finance
What is finance?
Costs, revenue, profit and loss
Budgeting
Cash flow forecasting and liquidity
Sources of finance
Financial statements
Measuring financial performance
External influences
What is the market?
The global market
Political, economic, social and technological influences
Strategy, risk and managing change
Business planning
Business strategy
Strategic decision making and implementation
Investment decisions
Managing risk
Change management
Ethical, legal, environmental and sustainability issues
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