問 1
1 点Which of the following is the most accurate definition of market segmentation?
Cambridge International AS Level · Business (9609)
The nature of marketing：練習問題
その場で採点される選択問題 5 問と、解説つきの記述問題 3 問。すべて「The nature of marketing」からの出題です。
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問 2
1 点A clothing retailer uses loyalty card data to track the purchasing habits of its existing customers and then sends personalized discount vouchers to encourage repeat visits. This strategy is best described as an application of:
問 3
1 点The diagram illustrates the market for luxury watches. If the cost of gold used in production increases while consumer demand remains unchanged, which of the following describes the most likely shift and the resulting change in equilibrium price?
問 4
1 点Which of the following is a characteristic feature of a niche market?
問 5
1 点Which of the following is a key characteristic of a product orientated business?
問 6
5 点In a customer-oriented business, if the market share of a flagship product drops from \(25\%\) to \(18\%\) while its sales volume remains constant, what does this indicate about market growth and the competitive landscape?
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問 7
4 点A startup company has decided to target a niche market for handmade, eco-friendly stationery.
a) Define the term niche marketing.
b) Explain one advantage and one disadvantage for a small business operating in a niche market compared to a mass market.
c) State one reason why a business might eventually decide to switch from niche marketing to mass marketing.
まず自分で答えを書いてから、解説と照らし合わせましょう。
問 8
5 点Explain the difference between product orientation and customer (market) orientation. Evaluate the importance of a market-oriented approach for a business operating in the fast-moving consumer electronics industry.
まず自分で答えを書いてから、解説と照らし合わせましょう。
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