Business (YBS11)
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Pearson Edexcel International A Level の学習者向けの無料Business (YBS11)学習ノート。各章のリンクから、要点・例題・練習問題への導線にアクセスできます。
Unit 1: Marketing and people (IAS)
Meeting customer needs
The market
Marketing mix and strategy
Managing people
Entrepreneurs and leaders
Unit 2: Managing business activities (IAS)
Planning a business and raising finance
Financial planning
Managing finance
Resource management
External influences
Unit 3: Business decisions and strategy (IA2)
Business objectives and strategy
Business growth
Decision-making techniques
Influences on business decisions
Assessing competitiveness
Managing change
Unit 4: Global business (IA2)
Globalisation
Global markets and business expansion
Global marketing
Global industries and companies (multinational corporations)
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