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Business 8132

6个单元

Business in the real world

The purpose and nature of businesses
Business ownership
Setting business aims and objectives
Stakeholders
Business location
Business planning
Expanding a business

Influences on business

Technology
Ethical and environmental considerations
The economic climate on businesses
Globalisation
Legislation
Competitive environment

Business operations

Production processes
The role of procurement
The concept of quality
Good customer services

Human resources

Organisational structures
Recruitment and selection of employees
Motivating employees
Training

Marketing

Identifying and understanding customers
Segmentation
The purpose and methods of market research
The elements of the marketing mix: price, product, promotion and place (4Ps)

Finance

Sources of finance
Cash flow
Financial terms and calculations
Analysing the financial performance of a business

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