Leisure, Travel and Tourism 0004
3个单元 · 35个章节
免费的Leisure, Travel and Tourism 0004学习笔记，专为CCEA GCSE学生准备。下列每个章节都涵盖一个重点主题，附有例题与练习提示，可在 thinka 应用中延伸练习。
Unit 1: Understanding the Leisure, Travel and Tourism Industry
The concepts and types of leisure, travel and tourism
Why people use leisure and tourism facilities and reasons for visits
Factors that influence the choice of leisure, travel and tourism activity
Components of the leisure industry
Components of the travel and tourism industry
Leisure, travel and tourism organisations and links between components
Factors influencing changes in leisure, travel and tourism
Types of holidays
Needs and expectations of different customer types
Types of leisure, travel and tourism destinations
The suitability and appeal of leisure, travel and tourism destinations
Technology in the leisure, travel and tourism industry
Unit 2: Promoting and Sustaining the Leisure, Travel and Tourism Industry
Marketing and the marketing mix
Product, price and place
Promotion
Target marketing and market segmentation
Impact of the internet and social media
Organisational objectives
Promotional activity and market research
Social, economic and environmental effects of leisure, travel and tourism development
Methods used to reduce negative impacts
Sustainable tourism and the responsible traveller
Safety and security procedures and measures for travellers
Entry or exit requirements, travel health risks and emergency situations
Unit 3: Working in the Leisure, Travel and Tourism Industry
Customer service
Meeting and exceeding the needs of the customer
Customer service skills and qualifications
Customer service provision
Dealing with a complaint
Health and safety in the workplace
The structure of the leisure, travel and tourism industry
Job opportunities in the leisure, travel and tourism industry
The recruitment process in the leisure, travel and tourism industry
Qualifications and skills needed for a career in the leisure, travel and tourism industry
Induction
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