返回科目列表

Business management

5个单元

Introduction to business management

What is a business?
Types of business entities
Business objectives
Stakeholders
Growth and evolution
Multinational companies (MNCs)

Human resource management

Introduction to human resource management
Organizational structure
Leadership and management
Motivation and demotivation
Organizational (corporate) culture (HL only)
Communication
Industrial/employee relations (HL only)

Finance and accounts

Introduction to finance
Sources of finance
Costs and revenues
Final accounts
Profitability and liquidity ratio analysis
Debt/equity ratio analysis (HL only)
Cash flow
Investment appraisal
Budgets (HL only)

Marketing

Introduction to marketing
Marketing planning
Sales forecasting (HL only)
Market research
The seven Ps of the marketing mix
International marketing (HL only)

Operations management

Introduction to operations management
Operations methods
Lean production and quality management (HL only)
Location
Break-even analysis
Production planning (HL only)
Crisis management and contingency planning (HL only)
Research and development (HL only)
Management information systems (HL only)

立即实践所学

不要只看笔记——用无限AI题库练习，即时获得批改反馈。加入超过100,000名正在提升成绩的学生。

立即开始练习查看定价