Promotion：练习题

A group of independent citrus farmers jointly funds an advertising campaign to encourage the general public to eat more fruit, without mentioning any specific farm names or brands. This is an example of which approach to advertising?

A technology company has just launched a revolutionary new medical diagnostic tool that potential buyers do not yet understand. Which approach to advertising is most essential during this specific stage of the product lifecycle?

How does the use of social media primarily assist a business in identifying customer needs as part of its promotional strategy?

A company launching a new brand of specialized mountain bikes chooses to use sponsorship of local racing events rather than national television advertising.
Suggest one reason why sponsorship might be a more effective promotion method for this specific product.

Modern retailers are increasingly moving away from traditional point-of-sale feedback toward the use of social media to identify customer needs.
Analyze one advantage and one disadvantage of this shift for the business.

A pharmaceutical company is launching a new, complex heart medication that requires specific dosage instructions.
Compare the effectiveness of informative advertising versus persuasive advertising for this product.

A start-up company is launching a new organic energy drink aimed at teenagers and young adults.

(a) Compare the effectiveness of social media advertising versus billboards for this specific target market.
(b) Explain the difference between informative advertising and persuasive advertising, and suggest which one is more appropriate for a new product launch.