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Business (YBS11)

4个单元

Marketing and people

Meeting customer needs
The market
Marketing mix and strategy
Managing people
Entrepreneurs and leaders

Managing business activities

Planning a business and raising finance
Financial planning
Managing finance
Resource management
External influences

Business decisions and strategy

Business objectives and strategy
Business growth
Decision-making techniques
Influences on business decisions
Assessing competitiveness
Managing change

Global business

Globalisation
Global markets and business expansion
Global marketing
Global industries and companies (multinational corporations)

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