Market research：練習題

An entrepreneur wants to gather qualitative feedback on the taste and texture of a new vegan snack. Which method is most suitable for this objective?

Which of the following is a potential disadvantage of using primary research methods, such as focus groups?

An entrepreneur finds a secondary research report on 'Consumer Electronics' from the year \( 2017 \). Why might this data be ineffective for an enterprise launching a new smartphone app in \( 2026 \)?

Which of the following is an example of secondary research?

A small enterprise needs to choose a research method that is effective for reaching a niche group of high-performance athletes. Why might personal interviews be more suitable than a postal questionnaire?

Define the term primary market research.

Explain why the suitability for the enterprise is a key factor when an entrepreneur is choosing between primary and secondary market research methods.

A startup wants to enter a highly competitive market. Analyse how market research into competitor pricing would influence the enterprise's ability to achieve its objective of survival.

An entrepreneur is planning to start a new enterprise that manufactures and sells organic, handmade soaps. Before launching, they need to identify their potential customers.

(a) State two examples of secondary market research sources that would be available to this entrepreneur.

(b) Describe two ways that conducting market research can help an enterprise achieve its aims.

A small enterprise currently produces traditional wooden toys for children. The owner is considering expanding the product range to include electronic educational tablets for teenagers. To understand this new market, the owner must choose between using primary research or secondary research.

(a) Explain one reason why secondary research might lack suitability for an enterprise entering a completely new market segment, such as electronic tablets for teenagers.

(b) Analyse two factors that would affect the effectiveness of using questionnaires as a primary research method for this specific expansion. You should consider factors such as cost and the ability to reach the potential target market.