題目 1 · structured
5 分Based on the case study data for Zephyrus, where Platform A holds a 75% market share and has raised commission fees from 15% to 25%, explain whether this market is best described as a monopoly or an oligopoly, and analyze the likely impact of the fee increase on the firm's supernormal profits.
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解題
1. Market Classification: A 75% market share indicates an extremely high concentration ratio. While a pure monopoly is a single seller (100% market share), in practice, a firm with 75% market share acts as a dominant firm monopoly or operates within a highly concentrated oligopolistic structure. Both classifications are acceptable if justified by the high concentration of market power.
2. Impact on Supernormal Profits: Commission fees represent the price of the platform's service. Increasing this fee from 15% to 25% increases Platform A's average revenue (AR) and marginal revenue (MR). Since Platform A has a dominant 75% market share, delivery riders and consumers have few viable alternatives, making demand for its platform services relatively price inelastic. Consequently, total revenue will rise significantly. Provided that any increase in operational costs does not exceed the increase in revenue, Platform A's supernormal profits will expand in the short run.
2. Impact on Supernormal Profits: Commission fees represent the price of the platform's service. Increasing this fee from 15% to 25% increases Platform A's average revenue (AR) and marginal revenue (MR). Since Platform A has a dominant 75% market share, delivery riders and consumers have few viable alternatives, making demand for its platform services relatively price inelastic. Consequently, total revenue will rise significantly. Provided that any increase in operational costs does not exceed the increase in revenue, Platform A's supernormal profits will expand in the short run.
評分準則
Up to 2 marks for market classification and justification:
- 1 mark for identifying the structure as an oligopoly, a dominant-firm oligopoly, or a monopoly.
- 1 mark for explaining this choice by referencing the high market concentration (75% market share).
Up to 3 marks for analysis of supernormal profits:
- 1 mark for explaining that raising the fee increases average and marginal revenue per transaction.
- 1 mark for explaining that demand is likely to be price inelastic because of Platform A's dominant market position and lack of close substitutes.
- 1 mark for concluding that supernormal profits will increase if total revenue rises more than total costs.
- 1 mark for identifying the structure as an oligopoly, a dominant-firm oligopoly, or a monopoly.
- 1 mark for explaining this choice by referencing the high market concentration (75% market share).
Up to 3 marks for analysis of supernormal profits:
- 1 mark for explaining that raising the fee increases average and marginal revenue per transaction.
- 1 mark for explaining that demand is likely to be price inelastic because of Platform A's dominant market position and lack of close substitutes.
- 1 mark for concluding that supernormal profits will increase if total revenue rises more than total costs.